Targeting is an important aspect of any advertising campaign. It doesn't matter how good your ad is, if it doesn't appeal to the right audience, it won't be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a no brainer, right?)
So, here's a quick overview of the robust targeting options available to you in this new age of data. We'll touch on geographic, demographic, device/platform, contextual, behavioral, and retargeting.