May 9, 2019

How To Reach Voters at Every Stage of the Campaign Journey

What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who deserves your vote, but hear me out. What is a vote anyway? Merriam Webster defines a vote as “a usually formal expression of opinion or will in response to a proposed decision”. While not necessarily as consequential as selecting someone to be President, isn’t shopping for and buying a new car also a decision that requires thought, research, diligence and consideration?

May 6, 2019

Viamedia Names Tom Walsh Chief Digital Officer

Walsh Will Lead Company’s Digital Strategy and Digital Sales Outside of Company’s TV Markets

May 1, 2019

3 Ways to Build A Loyal Customer Base for Your Business

No matter the size of your business, customer loyalty is incredibly important. The numbers don't lie. Repeat customers spend up to 67 percent more than new customers and it's up to ten times more expensive to try to attract new customers than it is to keep your current ones. Here are three ways your business can build a loyal customer base.

Apr 18, 2019

Millennials: Connecting with a Connected Generation

If you’re a marketer, trying to keep your finger on the pulse of millennials, it can seem impossible. So, lets take a look at this generation and see if we can help simplify the main trends to reach them effectively.

Apr 11, 2019

The Mobile-Obsessed Consumer: Why Mobile Is Key To a Successful 2019 Marketing Strategy

If someone had asked you 20 years ago what your most valued appliance was, I highly doubt you would have said “mobile phone”. In fact, had you been told that you would be completely dependent on something that at most is 18 square inches and weighs less than a half a pound, you would have laughed.

Yet here we are, its 2019 and according to the Pew Research Center, 95% of Americans own a cellphone of some kind, and 77% own a smartphone.

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