--- title: Viamedia Survey Reveals New Trends In Local TV Advertising description: Nearly Three Quarters of Local Advertisers Plan to Complement Their Local Cable TV Ad Spend with Mobile & Digital Buys image: https://blog.viamediatv.com/hubfs/meeting%20in%20cafe.jpg --- [![Viamedia](https://viamediatv.com/wp-content/uploads/2018/11/logo.svg)](https://viamediatv.com/) - [Solutions](https://viamediatv.com/) - [For Advertisers](https://viamediatv.com/advertiser-solutions/) - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - [About](https://viamediatv.com/about-us/) - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Select Page - Solutions - For Advertisers - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Feb 22, 2016 # Viamedia Survey Reveals New Trends In Local TV Advertising [Becky Jones, Chief Marketing & People Officer](https://blog.viamediatv.com/author/becky-jones-chief-marketing-people-officer) - [Tweet](https://twitter.com/share) **NEW YORK – February 23, 2016 –** [Viamedia](https://viamediatv.com/), the television industry’s largest independent cable TV ad management company, today announced the results of a new nation-wide survey gauging perceptions of local cable TV advertisers to assess emerging media trends for 2016. Of special note, 85% of all advertisers confirmed their latest local cable TV ad campaign provided an excellent return on their investment. The survey also revealed: - Nearly 3/4 of advertisers use online advertising as a way to complement their local TV ad buys - Half of the participants have implemented mobile advertising to complement their local cable TV ad buys, while nearly one-third (30%) are considering including mobile advertising in 2016 - 67% of advertisers plan to increase or maintain their local cable TV ad spend this year - More than half of advertisers are able to quantify their advertising results on local cable TV - 39% of advertisers believe that local cable TV is very and/or significantly important for their plans over the next 12 months, while another 33% feel that local cable TV holds the same level of importance as the year before “While there’s no substitute for local cable TV advertising, our findings suggest a steady shift toward the inclusion of digital and mobile in ad buys,” said Becky Jones, SVP Marketing & Research, Viamedia. “The advertising landscape is changing and our survey has helped us paint the big picture, providing us with insights into the diversifying mix of TV and digital ad spending. The survey was conducted online by Viamedia from December 13, 2015 to January 22, 2016 polling advertisers spanning 37 states. Participating respondents are our current or former advertising customers of Viamedia, consisting of brands and agencies across a broad range of industries including healthcare, automotive and legal. **About Viamedia** Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,000 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs over 350 people across the country. The company also operates placemedia, a programmatic data-driven platform, representing over 30 billion advertising impressions monthly across 210 DMAs on nearly 100 TV networks. For more information, please visit [www.viamediatv.com](https://viamediatv.com/) and [www.placemedia.com](http://www.placemedia.com/). Topics: [Press Releases](https://blog.viamediatv.com/topic/press-release) ![Becky Jones, Chief Marketing & People Officer](https://blog.viamediatv.com/hs-fs/hubfs/becky%20jones---headshot.jpg?width=100&height=100&name=becky%20jones---headshot.jpg) #### Written by [Becky Jones, Chief Marketing & People Officer](https://blog.viamediatv.com/author/becky-jones-chief-marketing-people-officer) Becky Jones, Chief Marketing & People Officer, is a respected 19 year cable TV advertising veteran. When she is not managing the PR, marketing and communications strategy of Viamedia, she's cheering on her two boys from the sidelines, watching her latest TV series obsession, or listening to the latest trendy audiobook. ## Stay Updated: Get marketing insights, guide-books, tips and more. [![Subscribe >](https://no-cache.hubspot.com/cta/default/2206639/e1a509cf-c97f-4cf5-9605-0340f01dc82c.png)](https://cta-redirect.hubspot.com/cta/redirect/2206639/e1a509cf-c97f-4cf5-9605-0340f01dc82c) - Recent - Popular - Categories [Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital](https://blog.viamediatv.com/viamedia-acquires-localfactor-to-transform-digital-ad-operations-unlock-greater-precision-reach-efficiency-and-results-across-linear-tv-streaming-and-digital) posted at Mar 24, 2025 ![](https://blog.viamediatv.com/hubfs/Viamedia_LFG-Companion-REV.3jpg.jpg) [Simplify Your Father’s Day Advertising — We’ve Got You](https://blog.viamediatv.com/simplify-your-fathers-day-advertising-weve-got-you) posted at Jun 10, 2025 ![](https://blog.viamediatv.com/hubfs/FathersDaySocial.jpg) [Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth](https://blog.viamediatv.com/viamedia-appoints-robert-benoit-as-chief-financial-officer-to-support-strategic-growth) posted at Jun 17, 2025 ![](https://blog.viamediatv.com/hubfs/RobertBenoitBlogTitle.png) [Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.](https://blog.viamediatv.com/marketers-the-ai-revolution-has-arrived.-dont-just-watch-leverage-it) posted at Jun 23, 2025 ![](https://blog.viamediatv.com/hubfs/Evan_NewInsights--AI-revolution-Has-Arrived.jpg) [Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation](https://blog.viamediatv.com/viamedia-unveils-restructured-executive-leadership-team-to-accelerate-the-next-stage-of-growth-and-innovation) posted at May 14, 2025 ![](https://blog.viamediatv.com/hubfs/Exec-Team-Announcement.png) ### Lists by Topic - [Press Releases (65)](https://blog.viamediatv.com/topic/press-release) - [Marketing Insights (49)](https://blog.viamediatv.com/topic/marketing-insights) - [Digital Insights (25)](https://blog.viamediatv.com/topic/digital-insights) - [Advertising (22)](https://blog.viamediatv.com/topic/advertising) - [Blog (20)](https://blog.viamediatv.com/topic/blog) - [cable tv advertising (14)](https://blog.viamediatv.com/topic/cable-tv-advertising) - [Thought Leader Series (13)](https://blog.viamediatv.com/topic/thought-leader-series) - [Cable News (12)](https://blog.viamediatv.com/topic/cable-news) - [Cable TV Series (8)](https://blog.viamediatv.com/topic/cable-tv-series) - [OTT (6)](https://blog.viamediatv.com/topic/ott) - [COVID-19 (5)](https://blog.viamediatv.com/topic/covid-19) - [digital advertising (5)](https://blog.viamediatv.com/topic/digital-advertising) - [Broadcasting & Cable (3)](https://blog.viamediatv.com/topic/broadcasting-cable) - [Social Media Marketing (3)](https://blog.viamediatv.com/topic/social-media-marketing) - [Sports (3)](https://blog.viamediatv.com/topic/sports) - [Uncategorized (3)](https://blog.viamediatv.com/topic/uncategorized) - [holiday (3)](https://blog.viamediatv.com/topic/holiday) - [qtt (3)](https://blog.viamediatv.com/topic/qtt) - [Awards (2)](https://blog.viamediatv.com/topic/awards) - [DOOH (2)](https://blog.viamediatv.com/topic/dooh) - [Email Marketing (2)](https://blog.viamediatv.com/topic/email-marketing) - [LocalFactor (2)](https://blog.viamediatv.com/topic/localfactor) - [Mobile Marketing (2)](https://blog.viamediatv.com/topic/mobile-marketing) - [Political Advertising (2)](https://blog.viamediatv.com/topic/political-advertising) - [Viamedia Cares (2)](https://blog.viamediatv.com/topic/viamedia-cares) - [adams cable (2)](https://blog.viamediatv.com/topic/adams-cable) - [political (2)](https://blog.viamediatv.com/topic/political) - [CMT (1)](https://blog.viamediatv.com/topic/cmt) - [ChangeStartsRightHere (1)](https://blog.viamediatv.com/topic/changestartsrighthere) - [Dave Solomon (1)](https://blog.viamediatv.com/topic/dave-solomon) - [Email (1)](https://blog.viamediatv.com/topic/email) - [EndRacism (1)](https://blog.viamediatv.com/topic/endracism) - [Kentucky (1)](https://blog.viamediatv.com/topic/kentucky) - [Olympics (1)](https://blog.viamediatv.com/topic/olympics) - [Search Marketing (1)](https://blog.viamediatv.com/topic/search-marketing) - [Viamedia (1)](https://blog.viamediatv.com/topic/viamedia) - [college basketball (1)](https://blog.viamediatv.com/topic/college-basketball) - [college football (1)](https://blog.viamediatv.com/topic/college-football) - [fathers day (1)](https://blog.viamediatv.com/topic/fathers-day) - [football ratings (1)](https://blog.viamediatv.com/topic/football-ratings) - [march madness (1)](https://blog.viamediatv.com/topic/march-madness) - [marketing on a budget (1)](https://blog.viamediatv.com/topic/marketing-on-a-budget) - [ncaa football (1)](https://blog.viamediatv.com/topic/ncaa-football) - [partnership (1)](https://blog.viamediatv.com/topic/partnership) - [survey (1)](https://blog.viamediatv.com/topic/survey) - [tv advertising (1)](https://blog.viamediatv.com/topic/tv-advertising) - [video marketing (1)](https://blog.viamediatv.com/topic/video-marketing) see all [![](https://viamediatv.com/wp-content/uploads/2018/11/Footer-logo.png)](http://viamediatv.com/) 220 Lexington Green Circle, Suite 300 Lexington, KY   **[View All Locations](http://viamediatv.com/contact/)**   **Viamedia Insights** Sign up for Viamedia’s marketing insights newsletter.   [SUBSCRIBE](http://viamediatv.com/newsletter-subscription/) #### Solutions - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Video Provider Solutions](https://viamediatv.com/video-provider-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics Dashboard](https://viamediatv.com/reporting-dashboard/) #### About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Technology](https://viamediatv.com/our-technology/) - [Video Partners](https://viamediatv.com/partners/) - [Careers](https://viamediatv.com/careers/) - [Privacy Rights](https://viamediatv.com/privacy-rights/) - [Terms & Conditions](https://viamediatv.com/terms-conditions/) - [Follow](https://www.facebook.com/viamediatv) - [Follow](https://twitter.com/Viamedia_TV) - [Follow](https://www.instagram.com/viamedia_tv/) - [Follow](https://www.linkedin.com/company/viamedia) - [SUCCESS STORIES](https://viamediatv.com/client-success/) - [INSIGHTS](https://blog.viamediatv.com/) - [COMPANY NEWS](https://blog.viamediatv.com/topic/press-release) - [CONTACT US](https://viamediatv.com/contact/) © COPYRIGHT 2018 VIAMEDIA, INC.