Longtime Viamedia Executive and Ad Sales Veteran Expands Duties
New York City – June 15, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced that Rick Tarvin, the company’s Executive Vice President of Sales, has been promoted to Chief Revenue Officer. In his new role, Tarvin is responsible for all revenue-generating aspects within the organization and executive team.
“Rick played a pivotal role in the growth of Viamedia, and we couldn’t be prouder to acknowledge his 16 years of contribution to our company’s development and success with this well-deserved promotion,” said Viamedia President and CEO David Solomon. “His leadership, enthusiasm, passion, energetic personality and media-sales experience give him the instinctive ability to understand clients’ needs, develop innovative solutions and motivate sales teams, making Rick the most qualified candidate for Chief Revenue Officer.”
As Chief Revenue Officer, Tarvin will be responsible for Viamedia’s revenue streams, including local, regional, digital, national, political, trade, direct response, interconnect and programmatic programming. Tarvin will develop cross-functional growth strategies, oversee all existing and new partner relationships, and ensure customers’ broad market needs are incorporated into revenue development. He will work closely with leaders, managers, and other executives to ensure Viamedia achieves its goals in revenue generation throughout the year.
Tarvin is based in Viamedia’s Lexington, Kentucky operational headquarters and reports directly to the company’s President and CEO, David Solomon.
Tarvin has nearly three decades of experience in advertising sales, having begun his career in 1993 as a Regional Sales Manager for Trader Publishing Company, where he developed and implemented strategies for advertising sales in the automotive and truck industries. In 2001, Tarvin entered cable advertising sales as a Local Sales Manager with AT&T Media Services, which through mergers became Insight Media in Covington, Kentucky. Tarvin has been with Viamedia since 2006, beginning his tenure as Corporate Manager of Automotive and Business development before being elevated to Executive Vice President of Sales in 2016, where he was responsible for overseeing Viamedia’s regional teams, including all local sales.
Viamedia places over 1MM ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.
Viamedia’s patented, cloud based QTTTM platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.
Viamedia also offers a complimentary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.
For more information, please visit https://viamediatv.com.
Bob Gold & Associates