--- title: Viamedia Files Brief in Opposition to Comcast’s Petition to U.S. Supreme Court for Writ of Certiorari description: Viamedia Files Brief in Opposition to Comcast’s Petition to U.S. Supreme Court for Writ of Certiorari image: https://blog.viamediatv.com/hubfs/viamedia-blog.jpg --- [![Viamedia](https://viamediatv.com/wp-content/uploads/2018/11/logo.svg)](https://viamediatv.com/) - [Solutions](https://viamediatv.com/) - [For Advertisers](https://viamediatv.com/advertiser-solutions/) - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - [About](https://viamediatv.com/about-us/) - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Select Page - Solutions - For Advertisers - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics™ Dashboard](https://viamediatv.com/reporting-dashboard/) - [Success Stories](https://viamediatv.com/client-success/) - [For Video Providers](https://viamediatv.com/video-provider-solutions/) - [Creative Services](https://viamediatv.com/creative-services/) - [Technology](https://viamediatv.com/our-technology/) - About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Video Partners](https://viamediatv.com/partners/) - [Awards](https://viamediatv.com/awards/) - [Careers](https://viamediatv.com/careers/) - [Contact](https://viamediatv.com/contact/) - [Insights](https://blog.viamediatv.com/) - [GET MARKETING HELP](https://share.hsforms.com/1EGNPklO9SWG0oMIWbtrYyg1banj) Nov 3, 2020 # Viamedia Files Brief in Opposition to Comcast’s Petition to U.S. Supreme Court for Writ of Certiorari [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) - [Tweet](https://twitter.com/share) **Latest Step in Viamedia’s $500 Million Antitrust Claim Vs. Comcast** ***Published on [businesswire.com](https://www.businesswire.com/)November 3, 2020*** NEW YORK–([BUSINESS WIRE](https://www.businesswire.com/))–Viamedia, the leading cross-media local advertising company, today filed a brief in opposition to Comcast’s September 2020 petition to the U.S. Supreme Court for a writ of certiorari in Viamedia’s antitrust lawsuit against Comcast. Comcast submitted its petition following the February 2020 decision by the U.S. Court of Appeals for the Seventh Circuit reinstating Viamedia’s suit (Case 18-2852). > Viamedia files brief in opposition to Comcast’s petition to U.S. Supreme Court for writ of certiorari > > [Tweet this](https://www.businesswire.com/news/home/20201103005544/en/Viamedia-Files-Brief-in-Opposition-to-Comcast%E2%80%99s-Petition-to-U.S.-Supreme-Court-for-Writ-of-Certiorari#) Viamedia also issued the following statement: “We just filed our brief in opposition to Comcast’s request that the U.S. Supreme Court review the careful decision of the Seventh Circuit appeals court. For decades, the universally beneficial industry practice has been to include all sellers of advertising in the regional cable TV Interconnects. Comcast upended this practice when it kicked Viamedia and Viamedia’s cable operator partners out of Interconnects that Comcast manages. The Seventh Circuit properly concluded that Viamedia had alleged a viable refusal-to-deal claim against Comcast and had marshalled sufficient evidence for trial on its separate claim based on Comcast’s ‘tying’ of ad representation to access to Comcast-controlled Interconnects. The appeals court adhered rigorously to U.S. Supreme Court precedents, decided no issue in conflict with any other federal appeals court, and broke no new antitrust ground. Pre-trial discovery is underway as the parties move ahead in the trial court. For all these reasons, Viamedia has argued that the Supreme Court should deny Comcast’s petition in its entirety.” Last month [Viamedia cited a brief](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20201020005344%2Fen%2FViamedia-Comments-on-NCTA-Amicus-Brief-Filing-in-Viamedia%25E2%2580%2599s-500-Million-Antitrust-Claim-vs.-Comcast&esheet=52319441&newsitemid=20201103005544&lan=en-US&anchor=Viamedia+cited+a+brief&index=1&md5=77b6a60f616f311dbd440deaa5c6eb8f)filed by NCTA – The Internet & Television Association in support of Comcast’s petition as further validation of the importance of inclusive Interconnects. Viamedia did not comment on the other amicus briefs filed on Comcast’s behalf as they were effectively the same as those filed in the Seventh Circuit. In [September Viamedia commented](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Furl.emailprotection.link%2F%3Fbm-FYFC_RLFjFvRZlb0J3Rr8UXYgZBRL27q8cIuMTW5BDfnp3WMzBsZTj7q6AJdWhFWUJaXOr32keOH2BnCyOBoOO-2FZybsGKLY9T8fzgoBImv6LWo-EfhCtlbyNNNFn2YO7Uyd6EsJ18eQGxBlED0h5HNUbu6rASevs8OE__yyEsEfDOI84Oi35r3T7wuv25RqdtCxyGUNUwcGfgY81sRiivLU2-mCqGX0gKRSxb6x9D5LaZV5703uOkJEInwbm&esheet=52319441&newsitemid=20201103005544&lan=en-US&anchor=September+Viamedia+commented&index=2&md5=8c112b2a89543765e14aeccc02ba57ab) on Comcast’s petition to the U.S. Supreme Court for a writ of certiorari, underscoring the importance of open Interconnects and citing as an example the New York City Interconnect which features a separate management team and board of directors and oversight designed to help ensure fair and competitive pricing, proper inventory allocation and full participation from all area cable operators. In February the U.S. Court of Appeals for the Seventh Circuit revived Viamedia’s $500 million antitrust claim against Comcast, remanding the case for jury trial. Viamedia [commented on that decision, and provided a timeline of the case, on February 26](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20200226005272%2Fen%2FU.S.-Court-Appeals-Seventh-Circuit-Revives-Viamedias&esheet=52319441&newsitemid=20201103005544&lan=en-US&anchor=commented+on+that+decision%2C+and+provided+a+timeline+of+the+case%2C+on+February+26&index=3&md5=9c2d57f9ff9d6af213ac464d736cd781). Viamedia is represented in its lawsuit by Kellogg Hansen Todd Figel & Frederick PLLC. **About Viamedia** Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross-media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 76 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complementary suite of impression-based digital products including Viamedia’s proprietary QTT™ as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia’s success is built on its proprietary software, people and processes. In June 2020, Viamedia launched [#ChangeStartsRightHere](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.changestartsrighthere.com%2F&esheet=52319441&newsitemid=20201103005544&lan=en-US&anchor=%23ChangeStartsRightHere&index=4&md5=50e90663d8259cf3982d4f8d0f47ebc3), a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit [https://viamediatv.com](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fviamediatv.com&esheet=52319441&newsitemid=20201103005544&lan=en-US&anchor=https%3A%2F%2Fviamediatv.com&index=5&md5=132d38806d909ab3a3cb383f76e8506c) and [http://www.changestartsrighthere.com/](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.changestartsrighthere.com%2F&esheet=52319441&newsitemid=20201103005544&lan=en-US&anchor=http%3A%2F%2Fwww.changestartsrighthere.com%2F&index=6&md5=ad82977513003f52f6bf3ffb9cbe6226). For more information, please visit [https://viamediatv.com](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fviamediatv.com&esheet=52319441&newsitemid=20201103005544&lan=en-US&anchor=https%3A%2F%2Fviamediatv.com&index=7&md5=a53dc40eebab3ea38be75227784d5128). ![](https://cts.businesswire.com/ct/CT?id=bwnews&sty=20201103005544r1&sid=web01&distro=nx&lang=en) ## Contacts Bob Gold Bob Gold & Associates 310-320-2010 viamedia@bobgoldpr.com Topics: [cable tv advertising](https://blog.viamediatv.com/topic/cable-tv-advertising), [Digital Insights](https://blog.viamediatv.com/topic/digital-insights), [Marketing Insights](https://blog.viamediatv.com/topic/marketing-insights), [digital advertising](https://blog.viamediatv.com/topic/digital-advertising) ![Bob Gold & Associates](https://blog.viamediatv.com/hs-fs/hubfs/BG%26A%20ogo.png?width=100&height=100&name=BG%26A%20ogo.png) #### Written by [Bob Gold & Associates](https://blog.viamediatv.com/author/bob-gold-associates) ## Stay Updated: Get marketing insights, guide-books, tips and more. [![Subscribe >](https://no-cache.hubspot.com/cta/default/2206639/e1a509cf-c97f-4cf5-9605-0340f01dc82c.png)](https://cta-redirect.hubspot.com/cta/redirect/2206639/e1a509cf-c97f-4cf5-9605-0340f01dc82c) - Recent - Popular - Categories [Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital](https://blog.viamediatv.com/viamedia-acquires-localfactor-to-transform-digital-ad-operations-unlock-greater-precision-reach-efficiency-and-results-across-linear-tv-streaming-and-digital) posted at Mar 24, 2025 ![](https://blog.viamediatv.com/hubfs/Viamedia_LFG-Companion-REV.3jpg.jpg) [Simplify Your Father’s Day Advertising — We’ve Got You](https://blog.viamediatv.com/simplify-your-fathers-day-advertising-weve-got-you) posted at Jun 10, 2025 ![](https://blog.viamediatv.com/hubfs/FathersDaySocial.jpg) [Viamedia Appoints Robert Benoit as Chief Financial Officer to Support Strategic Growth](https://blog.viamediatv.com/viamedia-appoints-robert-benoit-as-chief-financial-officer-to-support-strategic-growth) posted at Jun 17, 2025 ![](https://blog.viamediatv.com/hubfs/RobertBenoitBlogTitle.png) [Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.](https://blog.viamediatv.com/marketers-the-ai-revolution-has-arrived.-dont-just-watch-leverage-it) posted at Jun 23, 2025 ![](https://blog.viamediatv.com/hubfs/Evan_NewInsights--AI-revolution-Has-Arrived.jpg) [Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation](https://blog.viamediatv.com/viamedia-unveils-restructured-executive-leadership-team-to-accelerate-the-next-stage-of-growth-and-innovation) posted at May 14, 2025 ![](https://blog.viamediatv.com/hubfs/Exec-Team-Announcement.png) ### Lists by Topic - [Press Releases (65)](https://blog.viamediatv.com/topic/press-release) - [Marketing Insights (49)](https://blog.viamediatv.com/topic/marketing-insights) - [Digital Insights (25)](https://blog.viamediatv.com/topic/digital-insights) - [Advertising (22)](https://blog.viamediatv.com/topic/advertising) - [Blog (20)](https://blog.viamediatv.com/topic/blog) - [cable tv advertising (14)](https://blog.viamediatv.com/topic/cable-tv-advertising) - [Thought Leader Series (13)](https://blog.viamediatv.com/topic/thought-leader-series) - [Cable News (12)](https://blog.viamediatv.com/topic/cable-news) - [Cable TV Series (8)](https://blog.viamediatv.com/topic/cable-tv-series) - [OTT (6)](https://blog.viamediatv.com/topic/ott) - [COVID-19 (5)](https://blog.viamediatv.com/topic/covid-19) - [digital advertising (5)](https://blog.viamediatv.com/topic/digital-advertising) - [Broadcasting & Cable (3)](https://blog.viamediatv.com/topic/broadcasting-cable) - [Social Media Marketing (3)](https://blog.viamediatv.com/topic/social-media-marketing) - [Sports (3)](https://blog.viamediatv.com/topic/sports) - [Uncategorized (3)](https://blog.viamediatv.com/topic/uncategorized) - [holiday (3)](https://blog.viamediatv.com/topic/holiday) - [qtt (3)](https://blog.viamediatv.com/topic/qtt) - [Awards (2)](https://blog.viamediatv.com/topic/awards) - [DOOH (2)](https://blog.viamediatv.com/topic/dooh) - [Email Marketing (2)](https://blog.viamediatv.com/topic/email-marketing) - [LocalFactor (2)](https://blog.viamediatv.com/topic/localfactor) - [Mobile Marketing (2)](https://blog.viamediatv.com/topic/mobile-marketing) - [Political Advertising (2)](https://blog.viamediatv.com/topic/political-advertising) - [Viamedia Cares (2)](https://blog.viamediatv.com/topic/viamedia-cares) - [adams cable (2)](https://blog.viamediatv.com/topic/adams-cable) - [political (2)](https://blog.viamediatv.com/topic/political) - [CMT (1)](https://blog.viamediatv.com/topic/cmt) - [ChangeStartsRightHere (1)](https://blog.viamediatv.com/topic/changestartsrighthere) - [Dave Solomon (1)](https://blog.viamediatv.com/topic/dave-solomon) - [Email (1)](https://blog.viamediatv.com/topic/email) - [EndRacism (1)](https://blog.viamediatv.com/topic/endracism) - [Kentucky (1)](https://blog.viamediatv.com/topic/kentucky) - [Olympics (1)](https://blog.viamediatv.com/topic/olympics) - [Search Marketing (1)](https://blog.viamediatv.com/topic/search-marketing) - [Viamedia (1)](https://blog.viamediatv.com/topic/viamedia) - [college basketball (1)](https://blog.viamediatv.com/topic/college-basketball) - [college football (1)](https://blog.viamediatv.com/topic/college-football) - [fathers day (1)](https://blog.viamediatv.com/topic/fathers-day) - [football ratings (1)](https://blog.viamediatv.com/topic/football-ratings) - [march madness (1)](https://blog.viamediatv.com/topic/march-madness) - [marketing on a budget (1)](https://blog.viamediatv.com/topic/marketing-on-a-budget) - [ncaa football (1)](https://blog.viamediatv.com/topic/ncaa-football) - [partnership (1)](https://blog.viamediatv.com/topic/partnership) - [survey (1)](https://blog.viamediatv.com/topic/survey) - [tv advertising (1)](https://blog.viamediatv.com/topic/tv-advertising) - [video marketing (1)](https://blog.viamediatv.com/topic/video-marketing) see all [![](https://viamediatv.com/wp-content/uploads/2018/11/Footer-logo.png)](http://viamediatv.com/) 220 Lexington Green Circle, Suite 300 Lexington, KY   **[View All Locations](http://viamediatv.com/contact/)**   **Viamedia Insights** Sign up for Viamedia’s marketing insights newsletter.   [SUBSCRIBE](http://viamediatv.com/newsletter-subscription/) #### Solutions - [Advertiser Solutions](https://viamediatv.com/advertiser-solutions/) - [Video Provider Solutions](https://viamediatv.com/video-provider-solutions/) - [Channels & Tactics](https://viamediatv.com/channels-tactics/) - [XMetrics Dashboard](https://viamediatv.com/reporting-dashboard/) #### About - [About Viamedia](https://viamediatv.com/about-us/) - [Leadership](https://viamediatv.com/leadership/) - [Technology](https://viamediatv.com/our-technology/) - [Video Partners](https://viamediatv.com/partners/) - [Careers](https://viamediatv.com/careers/) - [Privacy Rights](https://viamediatv.com/privacy-rights/) - [Terms & Conditions](https://viamediatv.com/terms-conditions/) - [Follow](https://www.facebook.com/viamediatv) - [Follow](https://twitter.com/Viamedia_TV) - [Follow](https://www.instagram.com/viamedia_tv/) - [Follow](https://www.linkedin.com/company/viamedia) - [SUCCESS STORIES](https://viamediatv.com/client-success/) - [INSIGHTS](https://blog.viamediatv.com/) - [COMPANY NEWS](https://blog.viamediatv.com/topic/press-release) - [CONTACT US](https://viamediatv.com/contact/) © COPYRIGHT 2018 VIAMEDIA, INC.