VIAMEDIA AND BLUE RIDGE COMMUNICATIONS RENEW LONG-TERM AD SALES AGREEMENT
New York City – January 4, 2017 -- Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its longstanding agreement with Blue Ridge Communications to represent local cable TV advertising sales throughout the Wilkes Barre - Scranton, and Harrisburg-Lancaster-Lebanon-York Pennsylvania DMAs and New York City, NY DMA.
“Blue Ridge Communications is one of the country’s oldest and top independent service providers. Best of all, our companies share the same values,” said Viamedia CEO Mark Lieberman. “Blue Ridge is expanding its range of innovative services, its involvement in local charities and its dedication to helping local businesses, and we couldn’t be more confident that our ad sales efforts will complement and empower their community value.”
A subsidiary of Pencor Services, Inc., Blue Ridge Communications is a leading provider of high-speed internet, phone, television and home automation services to more than 170,000 homes across northeastern and central Pennsylvania.
“Viamedia is the clear choice to represent our cable ad sales,” said Mark Masenheimer, VP of Operations at Pencor Services, Inc. “Viamedia has proven itself a leader in local advertising, dedicated to providing the highest quality services for cable TV and advanced innovations our customers need to reach their consumers on every screen.”
Viamedia’s representation of the Blue Ridge Communications system in the New York DMA also now includes being part of the NY Interconnect.
In addition to Blue Ridge Communications, Viamedia also represents Service Electric Cablevision and Windstream Communications in the Wilkes Barre, PA market.
About Blue Ridge Communications
Blue Ridge Communications is on the cutting edge of home entertainment and information services - providing northeastern and central Pennsylvania with a quad play of services, including digital cable, high-speed Internet access, digital phone, and Digital Home Security. To learn more about Blue Ridge Communications, visit www.brctv.com.
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 12,000 advertisers. The company specializes in selling advertising on behalf of 65 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 350 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 40 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.
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