Sep 26, 2017

2017 MLB Playoffs Offer a Desirable Audience and Solid Reach

After a long, hot slog of a season in which thirty Major League Baseball (MLB) teams play in a combined total of 2,430 games from April through September, the real excitement begins in the fall with the MLB Playoffs. Indeed, the entire month of October is a feeding frenzy for sports fanatics. Professional (and college) football have gotten underway with their respective seasons, with basketball and ice hockey not far behind. And linking these major sports together is baseball’s last hurrah -- the MLB Playoffs, which begin Tuesday, October 3rd with the American League Wild Card game.

Sep 5, 2017

NFL TV Ratings & Audience Analysis

The football of my youth was an autumn sport, but the sheer fan frenzy for the game created an economic opportunity that NFL owners (and various media outlets) just couldn’t resist. And, so, today practically anything and everything associated with the NFL is covered throughout the  year… from the owners’ meetings; the college scouting combine; free agency; the NFL Daft; rookie mini-camps; organized training activities (OTAs); summer training camps; exhibition games… you get the idea.

Aug 14, 2017

Fall Brings College Football, High Viewership, & Engaged Fans

For many college sports fans (and I am one), the waning days of August are the most anticipated time of the year as the college football regular season gets underway. It’s the start of 100+ days of exciting collegiate football – all of which is just a prelude to the college bowl games that ultimately lead to the coveted national championship title.

Aug 7, 2017

Align Your Brand With The Hottest Events on TV this August

From zombie apocalypse thrillers like The Walking Dead to the drama-filled reality TV shows like The Real Housewives of OC, from the latest news to the most live sports like the NFL, NBA and NHL, Americans love TV, and spend more time watching TV than with any other form of media—more than 36 hours per week! Align your brand with the hottest events in August on TV!

May 2, 2017

TV Advertising Insights: Golf on Cable TV

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