May 8, 2017

Cable TV Leads News Consumption

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In 2016, Americans watched, listened to and read a lot more news. Adults 18 and over spent over 72.5 billion minutes consuming news in the average week in 2016 -- an 18% increase from the prior year -- with most of the increase coming from national cable news networks. (Nielsen Total Audience Report, Q4 2016)

In this deep dive into Cable TV News Trends, we examine this increase. We look at which sources showed the greatest increase, the profile of news consumers by age/income, and the impact Trump has had on news consumption. 

 

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DOWNLOAD THE 2017 CABLE TV NEWS REPORT

 

 

 

 

Topics: Cable News

Jenny Campbell, Marketing Coordinator

Written by Jenny Campbell, Marketing Coordinator

With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh.

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