What does a network do with a wildly popular actor on the most successful series in the history of ad-supported cable TV? Well… you take what he really likes to do and then you “line-extend” him into his very own show. The actor is Norman Reedus, who has morphed into a cultural icon as the motorcycle-riding hunter/gatherer/protector Daryl Dixon in AMC’s mega-hit series, “The Walking Dead.”

Read More >

Sign up to get our marketing tips and insights