Jenny Campbell

Jenny Campbell
With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh.

Recent Posts

Feb 14, 2019

eMarketer: Consumers are Open to Ads on Streaming OTT Video Platforms

A few days ago eMarketer reported that Netflix's 2019 price hike caused 27% of Netflix subscribers to threaten cancellation and more than 50% to claim they are open to an ad-supported option at a lower cost. Previously Netflix was able to increase prices without subscriber outrage, but that was BEFORE so many cheaper, ad-supported competitors were available.

Jan 10, 2019

5 Reasons Year Round Advertising is Key to Your Business's Success

A new year, a new plan? Right? Do you have your 2019 marketing strategy planned and ready to execute? Hopefully you answered YES to that question.

The truth is a year round marketing and advertising strategy can bring more value than you think. 

Here are the 5 reasons you should be advertising your business year round.  

Dec 27, 2018

2018: A Year In Review

 

What a year it has been! 2018 has been an exciting year for us all here at Viamedia, full of growth, innovation, and big plans. We couldn’t do it without our employees, clients and partners — so we want to say a BIG heartfelt thank you for being with us on this journey. Let's take a look back at all the milestones we've accomplished together!

Oct 3, 2018

Developing a Multi-Channel Marketing Strategy

In today's modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis.  (Adobe Analytics & ADI Device Use Survey) The average consumer goes through (at least) 6 channels before they make a purchase. (Marketing Week)
Jun 21, 2018

A 2018 Guide to Digital Ad Targeting

Targeting is an important aspect of any advertising campaign. It doesn't matter how good your ad is, if it doesn't appeal to the right audience, it won't be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a no brainer, right?)

So, here's a quick overview of the robust targeting options available to you in this new age of data. We'll touch on geographic, demographic, device/platform, contextual, behavioral, and retargeting.

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