Jenny Campbell

Jenny Campbell
With over 10 years B2B marketing experience, Jenny has had her hands in almost every facet of marketing -- from product strategy, to content marketing, to client promotions and market research. When she's not strategizing, Jenny enjoys the little things with her two small children and husband in Cincinnati, Oh.

Recent Posts

In today's modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis.  (Adobe Analytics & ADI Device Use Survey)

The average consumer goes through (at least) 6 channels before they make a purchase. (Marketing Week)

As a marketer, you need to target customers across all their platforms and devices they use by implementing a multi-channel, multi-faceted marketing strategy.

Today we are going to talk about what a multi-channel marketing strategy looks like, why it is pivotal to brand success, the challenges that businesses face implementing a multi-channel strategy and some key factors to consider when building your strategy. 

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Targeting is an important aspect of any advertising campaign. It doesn't matter how good your ad is, if it doesn't appeal to the right audience, it won't be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a no brainer, right?)

So, here's a quick overview of the robust targeting options available to you in this new age of data. We'll touch on geographic, demographic, device/platform, contextual, behavioral, and retargeting.

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Marketing your small business can be overwhelming, especially when you have a small budget. As a small business owner you might feel as though paid media channels are totally out of reach. The good news is, there are low cost options for small businesses, from TV to digital advertising, that are easy on the pocketbook.

This article explores a few ways you can market your small business on a modest budget:

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New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy.  In his new role, Walsh will oversee, develop and define the future of the company’s digital, addressable and cross-screen advertising initiatives.

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From zombie apocalypse thrillers like The Walking Dead to the drama-filled reality TV shows like The Real Housewives of OC, from the latest news to the most live sports like the NFL, NBA and NHL, Americans love TV, and spend more time watching TV than with any other form of media—more than 36 hours per week! Align your brand with the hottest events in August on TV!

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