In today's modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis. (Adobe Analytics & ADI Device Use Survey)
The average consumer goes through (at least) 6 channels before they make a purchase. (Marketing Week)
As a marketer, you need to target customers across all their platforms and devices they use by implementing a multi-channel, multi-faceted marketing strategy.
Today we are going to talk about what a multi-channel marketing strategy looks like, why it is pivotal to brand success, the challenges that businesses face implementing a multi-channel strategy and some key factors to consider when building your strategy.